RLG shows you all the invoices, and adds 28%. That is the whole price.
Most roofing bids are a number someone made up. RLG's is arithmetic you can check: materials at what the supply house charged, crew labor at contracted rates, and a 28% fee on top — 8 of those 28 points go straight back out to advertising, which is the only reason RLG can skip the salesperson. You get a copy of the invoice.
RLG has no sales team, and over 25 years of construction experience behind the work. RLG measures your roof from satellite imagery and emails you the full line-item estimate. Nobody has to sit in your kitchen.
- No home visit needed, and no sales pitch to sit through
- Sales commission: $0.00
- Already-approved insurance scopes built at the same 28%
GA RBCO008098 · 470-228-3423 · info@rlgatlanta.com
Send us the address
RLG measures from satellite imagery and emails the estimate. RLG only comes out if you ask, or if the imagery is too poor to measure.
Finance your roof through Service Finance.
RLG now offers financing through Service Finance Company. Pick a low fixed monthly payment, or put off payments for a while. Prequalify online and get your answer from Service Finance directly.
See the plans and prequalifyFinancing provided by Service Finance Company, LLC, subject to credit approval. Rates, terms and promotional periods depend on credit and may differ from those shown. Full terms.
The man at your kitchen table with the iPad is not a roofer.
He is a commissioned salesperson, and with most Atlanta roofing companies he takes 50% of the profit on your job. He never touches a shingle. You pay him anyway. Here is one real Cumming roof, 31.98 squares, priced both ways.
Insurance scope
$21,796
Xactimate replacement cost on a real 31.98-square Cumming roof. Xactimate is the estimating software nearly every insurance carrier uses to price a repair — it sets the dollar figure on your claim.
True cost to build
$10,496
Materials at supplier invoice, plus crew labor. Itemized below.
Salesperson's half
$5,650
Half the profit a competitor makes on this roof, paid for a sales call.
RLG Roofing does not do business this way.
$5,650 of the competitors' price for your roof is a commission check.
Same roof, RLG
$13,435
You keep
$8,361
Sales commission
$0.00
The whole invoice.
31.98 SQ + 12% waste · 7/12–9/12 pitch · two story · GAF Timberline HDZ · Supplier: ABC Supply, Alpharetta. This is what every estimate RLG sends looks like.
| Item | Qty | Unit | Amount |
|---|---|---|---|
| GAF Timberline HDZ shingles (12% waste) | 36 SQ | $111.00 | $3,996.00 |
| GAF Pro-Start starter strip | 2 BD | $49.75 | $99.50 |
| GAF Seal-A-Ridge hip & ridge | 3 BD | $57.50 | $172.50 |
| GAF FeltBuster synthetic underlayment | 3 RL | $96.50 | $289.50 |
| GAF WeatherWatch ice & water shield | 2 RL | $88.50 | $177.00 |
| F5 aluminum drip edge | 23 PC | $9.43 | $216.89 |
| GAF Cobra continuous ridge vent, 65 LF | 17 PC | $12.25 | $208.25 |
| Black prebent step flashing | 1 BD | $63.25 | $63.25 |
| Fasteners, sealant and three pipe boots | 9 UN | at cost | $273.55 |
| Materials subtotal | $5,496.44 |
| Item | Qty | Unit | Amount |
|---|---|---|---|
| Tear-off and shingle installation | 36 SQ | $100.00 | $3,600.00 |
| Steep pitch charge | 36 SQ | $10.00 | $360.00 |
| Chimney flashing | 1 EA | $150.00 | $150.00 |
| Dumpster and debris haul-off | 1 JOB | $500.00 | $500.00 |
| OSB decking replacement | 2 EA | $20.00 | $40.00 |
| Project management fee | 1 JOB | $350.00 | $350.00 |
| Labor subtotal | $5,000.00 |
Total cost of your roof
$10,496.44
RLG fee — 28% of cost
$2,939.00
Of that 28%, 8 percentage points go to marketing — the ads and mailers that brought you here. The rest covers insurance, warranty, office overhead and profit. None of it goes to a commissioned salesperson.
Your price
$13,435.44
$420.12 per square · Sales commission: $0.00
Quantities above come from a real measured scope: 3,198 square feet of roof, 228 feet of perimeter, 65 feet of ridge, one chimney and three pipe penetrations. Your roof sets your numbers. Additional decking is billed at $20 per sheet, and permit fees at cost where required.
01
You send the address
That is all RLG needs to start. No appointment to schedule, nobody to let in the house.
02
RLG measures by satellite
Squares, perimeter, ridge, pitch and penetrations, measured off imagery. RLG only comes out if you ask, or if the imagery is too poor to measure.
03
You get the invoice, not a high pressure sales pitch
The estimate arrives by email, itemized like the one above, with the supplier invoice attached. Read it on your own time. Nobody will be sitting across from you waiting for a signature.
04
If it's an approved claim, RLG builds it
Cost + 28% applies to work scopes your carrier has already approved. RLG does not run the claim or meet the adjuster under this pricing — send the approved scope and RLG builds it at cost plus 28%.
Georgia does not require a license to put a roof on your house.
Plumbers need one. Electricians need one. HVAC needs one. Roofing does not. Any Chuck in a truck with a ladder and a magnetic door sign can legally sell you a roof in this state, and thousands of them do.
That matters on the day something goes wrong. An unlicensed roofer has no license to lose, no state board holding a file on him, and nothing for you to appeal to. When the leak shows up two winters later and the phone number is disconnected, the recourse you assumed you had was never there.
Picture it on a July afternoon.
Your shingles and felt are in the dumpster, the decking is bare, and the crew leaves at two because a thunderstorm is building over Kennesaw. It hits at four. Water comes through the deck seams into the insulation, the drywall, the hardwood and the furniture below. Now find out who is covering that. A licensed contractor has a license, a bond and a carrier standing behind the answer. The truck with the magnetic sign has a phone number that may or may not still work in the morning.
No license required
Nothing to verify, nothing to revoke.
No board to report to
No complaint file, no disciplinary record.
RLG holds one anyway
Georgia General Contractor RBCO008098. Residential-Basic Contractor. Verify it with the Secretary of State before you sign anything, with RLG or anyone else.
RLG carries a general contractor's license it can lose. Ask the next roofer at your door for his.
RLG is a licensed general contractor. RLG builds custom estates and luxury home improvements
Georgia requires a licensed contractor for most of this work. RLG holds the license, shows you the supplier invoices, and adds the same 28%.
